Dairy Is Milking America Dry

Young Leaders Award recipient Rollie Williams takes a comedic deep dive into the origins of the iconic “Got Milk?” slogan, exploring its impact amid rising health and environmental concerns.

May 28, 2025

‘Got Milk?’ might sound like a simple slogan, but the story behind this billion-dollar campaign, one that doesn’t even promote a specific brand, is surprisingly complex. Even as concerns about the health and environmental impacts of dairy continue to grow, the ads remain. Watch as Young Leaders Award recipient Rollie Williams takes a closer look at how we got here in this comedic deep dive from Climate Town.

Stories

A series of entries from our Walking Softer community that inform, inspire and support change on our planet.

10 Social Impact Solutions Spotlighted at Global Citizen NOW

Global Citizen is driving urgent action to tackle the world’s greatest challenges and end extreme poverty within our lifetime. During this inspiring event, Pooja learned about numerous social impact solutions, which were once ideas but have since turned into urgent action.

10 Steps To Reduce And Combat Air Pollution

Reducing and combating air pollution is crucial for the well-being of both humans and the environment.

10 Steps to Create a Sustainable Wardrobe

Sustainable fashion is crucial because it considers the environmental and social impacts of the clothing industry. By promoting eco-friendly practices, sustainable fashion helps reduce the immense carbon footprint caused by traditional fast fashion manufacturing processes.

10 Steps to Reduce Plastic Pollution

Plastic pollution is a significant environmental issue that has harmful effects on ecosystems and human health. Here are 10 ways you can help limit your plastic pollution.

2023 Impact Report

As we look ahead, we wish to express our gratitude for accompanying us on this journey. Your participation has played a pivotal role in fostering a healthier future for our planet.

2024 Impact Report: See What We Achieved Together

2024 was a year of meaningful progress, and we’re thrilled to share the Walking Softer Impact Report with you.

5 Changemakers from LA Climate Week You Should Know

From gardens to green jobs, concerts to community circles, LA Climate Week proved that climate action is everywhere.

5 Things I Learned During the SF and DC Climate Weeks - Pooja Tilvawala

From coast to coast, Pooja shares the emerging themes, bold ideas, and personal moments that made Earth Month unforgettable.

AY Young - 2030 Official Music Video

Check out the new music video for "2030" by sustainable recording artist and Walking Softer Young Leaders Award recipient AY Young.

America's Stupidest Parking Secret

Young Leaders Award recipient, Rollie Williams, has a new Climate Town episode where he discusses "a sneaky little law in almost every city in the United States that forces private businesses and residences to build way more parking than they actually need." Hit play for some outright hilarious commentary on this issue... did you know there are approximately 1 billion parking spaces in America? That's four spaces per car and it's increasing with every new development!

Beyond The Haze

Good Climate News: March

Burning Hot Takes

We presented a set of unconventional and thought-provoking climate questions to the recipients of Walking Softer's Young Leaders Award to observe their impromptu reactions.

COY19 and COP29: Insights from Pooja Tilvawala

Have you been hearing the terms COY and COP in the news lately? Discover what they mean with insights from Young Leaders Award recipient Pooja Tilvawala.

ChangeNOW with Pooja Tilvawala

ChangeNOW 2024 recently took place in Paris - curious how it went? Dive in with Pooja Tilvawala, the Ambassador of Change for Walking Softer, as she shares an exclusive insider's perspective on how ChangeNow is accelerating the transition to a sustainable world.

Changemaker Spotlight - Mackenzie Feldman

Mackenzie and her team at Re:wild Your Campus are on a mission to eliminate synthetic pesticides from all school campuses in the U.S. by 2030.

Changemaker Spotlight - Sea Change

Rowing Around Great Britain Collecting Data and Stories for Nature and Climate.

Checking In WIth Von Wong

Young Leaders Award recipient Von Wong's work lies at the intersection of fantasy and photography and combines everyday objects with shocking statistics. It has attracted the attention of corporations, like Starbucks, Dell, and Nike, and has generated over 100 million views for causes like ocean plastics, electronic waste, and fashion pollution.

Checking In With Lauren Castelino

Young Leaders Award Recipient Lauren Castelino is the founder of the Green Career Centre, where she prepares underrepresented youth for green careers. Over more than six years, Lauren has reached thousands of youth through developing environmental programs and sharing career development resources.

Checking In With AY Young

Young Leaders Award Recipient AY Young is a producer, singer, songwriter, entertainer, and entrepreneur. He first began writing poetry at 14, a reaction to the great disparity in Kansas City known as “the Troost divide”. While touring the USA, AY learned that over 1 billion people lack access to electricity. So AY began powering concerts using renewable energy, raising awareness about sustainability, and fundraising to bring people electricity.

Checking In With Abhay Singh Sachal

Young Leaders Award recipient Abhay Singh Sachal is a 22-year-old Canadian whose research and work reside at the intersection of climate justice, ecoanxiety, mental health, and spirituality.

Checking In With Allison Begalman

Young Leaders Award recipient Allison Begalman is the CEO of YEA! Impact, the co-founder of Young Entertainment Activists (YEA!), as well as the co-founder and EP of the annual Hollywood Climate Summit.

Checking In With Amanda Sun

Young Leaders Award recipient Amanda Sun studies computer science and environmental studies at Dartmouth College. She is the founder and executive director of Green2Go, advisor of Environmental Students of Dartmouth, and a Youth Leadership Councilor on EarthEcho International.

Checking In With Apurva Iyengar

Apurva Iyengar is a 20 year old environmental activist and changemaker based in Boston. She is focused on creating a more cohesive and effective youth climate strategy and broadening access to this movement for young people around the world through her non-profit Youth.ify.

Checking In With Brayan Cruz

Young Leaders Award recipient Brayan Cruz (He/They) is located on the traditional lands of the Acjachemen people in Santa Ana, OC. As a migrant person, their work is driven by the preservation of culture through seeds and food.

Checking In With Dyson Chee

Young Leaders Award recipient Dyson Chee is a youth activist living on the Hawaiian Island of Oʻahu. In 2018, Dyson founded Project O.C.E.A.N. Hawaii to take on single-use plastics, and since 2019 he has been serving as a director for the Hawaiʻi Youth Climate Coalition.

Checking In With Jack Hanson

Young Leaders Award recipient Jack Hanson is the co-founder and executive director of Run On Climate. He started Run On Climate in 2021 to support local-level leaders and climate activists working to advance climate action in their own communities.

Checking In With Jade Algarin

Young Leaders Award recipient Jade Algarín is a community organizer and agriculturalist from Vieques, Puerto Rico.

Checking In With Jasmin Graham

Jasmin’s work encompasses the areas of science communication, social justice, outreach, education, and conservation. She cares deeply about protecting endangered and vulnerable marine species, particularly elasmobranchs.

Checking In With Kennan Adams

Young Leaders Award recipient Keenan Adams played college football, studied forestry and wildlife, and got a PhD from Clemson University. He has spent the last 15 years working as a land manager and scientist for several agencies in many parts of the country. He started a farm in Puerto Rico to make a positive impact on the land and the community.

Checking In With Mackenzie Feldman

Young Leaders Award recipient Mackenzie Feldman is an environmental activist from Honolulu, Hawai'i. She is the Founder and Director of Re:wild Your Campus, an organization that works with students and groundskeepers around the country to advocate for an end to the spraying of synthetic herbicides at schools and a transition to organic land management.

Checking In With Miswar Syed

Young Leaders Award recipient Miswar Syed is a researcher, published author, inventor, TEDx speaker, and panelist, having participated in numerous conferences worldwide. His expertise includes renewable energy systems, energy storage technologies, and AI applications in smart grids.

Checking In With Pooja Tilvawala

Young Leaders Award recipient Pooja Tilvawala is a climate justice community connector who was born in India, but grew up in the US. She has degrees in Economics and International Studies and first worked at the Meridian Institute to advance ocean policy in Mexico and federal climate policy in the US, form alliances to act on plastic pollution, and more.

Checking In With Rollie Williams

YLA recipient Rollie Williams is a Brooklyn-based comedian, video editor, and guy with both student debt and a Climate Science & Policy degree from Columbia University. He is the creator and host of the digital comedy series Climate Town which has been described as a low-budget Last Week Tonight with John Oliver. Over the past two years, the channel has amassed 421,000 subscribers, over 10 million video views, and has won a handful of digital video awards.

Checking In With Sage Lenier

Walking Softer Young Leaders Award recipient Sage Lenier is a climate activist, public speaker, and nonprofit leader. She got her start teaching her own program at UC Berkeley, which broke records for largest-ever student-led class.

Checking In With Serena Mendizibal

Young Leaders Award recipient Serena Mendizabal (she/her) is a Cayuga Wolf Clan-Panamanian woman from the Six Nations of the Grand River Territory. Serena has dedicated her life to Indigenous self-determination, climate justice, environmental health impacts, and clean energy transitions through studies, work, and extracurriculars.

Checking In With Suzanne Pierre, Ph.D.

Young Leaders Award recipient Suzanne Pierre is an ecologist and biogeochemist who is pairing science with social organizing to address the climate crisis. She is the founder and executive director of the Critical Ecology Lab, a national environmental research and social impact institution producing original scientific research, training professionals and the public, and changing the climate narrative to create pathways to justice and sustainability.

Checking In With Tez Steinberg

Young Leaders Award recipient Tez Steinberg is an ocean explorer, entrepreneur, and keynote speaker on mindset, resilience, and personal growth. As Chief Engine Officer of the United World Challenge. Tez has been named “One of the 50 Best Young Minds in the World” by the World Economic Forum, has founded four nonprofits, and is passionate about harnessing the power of business for positive change.

Checking In With Turner Wyatt

Young Leaders Award recipient Turner Wyatt is a social entrepreneur focused on reducing food waste and improving our environment and economy. Turner is the co-founder of four award-winning organizations: Denver Food Rescue, Bondadosa, Fresh Food Connect, and Upcycled Food Association.

Checking In With Win Cowger

Young Leaders Award recipient Dr. Win Cowger is the Research Director at the Moore Institute for Plastic Pollution Research. Win’s primary objective with science is to identify solutions to plastic pollution and assess their effectiveness.

Climate Town: Chicago Doesn’t Own Its Own Streets

Young Leaders Award recipient continues his Climate Town series with an in-depth look at how Chicago gave up control of their streets.

Climate, Equity & the Power of Science for Change - Suzanne Pierre

As an ecologist and biogeochemist, Suzanne is redefining what climate leadership looks like - merging cutting-edge science with social activism.

Climate, Mental Health & the Power of Connection - Abhay Singh Sachal

Meet Abhay Singh Sachal, a Young Leaders Award recipient whose powerful work with Break the Divide explores the deep connections between climate justice, eco-anxiety, mental health, and spirituality.

Cycling for Change

Spencer McCullough's bike journey to all 51 national parks to influence policy

Dairy Is Milking America Dry

Young Leaders Award recipient Rollie Williams takes a comedic deep dive into the origins of the iconic “Got Milk?” slogan, exploring its impact amid rising health and environmental concerns.

Education All-Stars Competition

Congratulations to University City High School in San Diego, California for winning our inaugural All-Stars competition.

Empowering Youth for Green Careers - Lauren Castelino

Meet Lauren Castelino, a Young Leaders Award recipient, and the powerhouse behind the Green Career Centre!

Fast Fashion Is Ruining Merch

Young Leaders Award recipient Rollie Williams dives into the realm of merchandise, examining what it takes to produce it sustainably and ethically.

Food Rescue for the Environment

A Q&A with Ali Dunford, Founder of Hole Food Rescue in Jackson, Wyoming.

How Oil Propaganda Sneaks Into TV Shows

Watch Young Leaders Award recipient, Rollie Williams, in Climate Town’s latest episode - a 30-minute deep dive about the oil industry and who is really behind the oil propaganda on television.

How Social Events Are Reimagining Food Sustainability

Food waste and sustainability are often discussed in panel discussions, Netflix documentaries, or reflected in the use of reusable cups and utensils at event venues, but Anomaly Coffee Co. is taking its commitment to food sustainability a step further.

Leadership Summit 2024

Witness Changemakers in action at Walking Softer's Arctic Summit, where leaders across generations came together to spark meaningful climate solutions.

Meet 10 Changemakers from ChangeNOW

There were many amazing individuals at ChangeNow! Here are 10 standouts that are accelerating our transition to a sustainable world.

My Experience: Jacob Alder and the Young Leaders Award Retreat

My experience at Walking Softer’s Inaugural Young Leader retreat provided me with much-needed respite. I am often overwhelmed by the insurmountable devastation that climate change, biodiversity loss, and rampant global inequality pose to each of us fellow travelers on our worldly home - Turtle Island, Spaceship Earth. Yet, for two grateful days at Riverbend Ranch, I found peace and gratitude in the sage, pine, aspen, birdsong, and flowing Weber - Jacob Alder

New York Declares War On Traffic (A Congestion Pricing Story)

Watch as Young Leaders Award recipient Rollie Williams takes a humorous deep dive into congestion pricing on Climate Town.

Powering Climate Justice & Clean Energy Futures - Serena Mendizábal

Meet Serena Mendizábal, a recipient of the Young Leaders Award, who is advancing clean energy transitions and environmental health across her 28,000-member Nation and beyond.

Powering the Future with Clean Energy Innovation - Miswar Syed

Meet Young Leaders Award recipient Miswar Syed, who is driving innovation in clean energy.

Resilience in Action - Tez Steinberg

Meet Young Leaders Award recipient Tez Steinberg, a bold leader and founder of the United World Challenge.

Restoring Land, Nourishing Community - Keenan Adams

Meet Young Leaders Award recipient Keenan Adams, who is transforming sustainable agriculture in Puerto Rico.

Seeds, Sovereignty & Stewardship - Brayan Cruz

Meet Young Leaders Award recipient Brayan Cruz, whose work focuses on preserving culture through seeds, food, and land stewardship.

Six Conversations with Changemakers During Hollywood Climate Summit

Three days at the Hollywood Climate Summit connecting with Changemakers, engaging in panels, and exploring how storytelling across the entertainment industry can drive meaningful climate action.

Stop The Perpetual Plastic Machine

Young Leaders Award recipient Von Wong constructed a colossal 15-foot tall art installation laying out the toxic union of fossil fuels and plastic production.

Styling with Beth Jones

Watch as Beth shares exclusive insights on thrifting to reflect your individual style, all while minimizing your environmental footprint.

Thank You To Our Inaugural YLA Cohort

As the first year of the Young Leaders Award program has come to an end, our awe and gratitude remain front and center.

The Dark Side Of Free Returns

Why are free returns such a problem? Young Leaders Award recipient Rollie Williams breaks it down for us.

Think Of The Mother

We need more changemakers to address the unsustainable impact people are having on all societies and species. Walking Softer is on a mission to inform, inspire, and support change makers to take bold and immediate action in the conservation and regeneration of our planet... How will you reimagine our world?

Tracking Plastic, Creating Change - Win Cowger

Meet Young Leaders Award recipient Win Cowger, a leading voice in the fight against plastic pollution.

Turning Climate Goals Into Community Wins - Jack Hanson

Meet Young Leaders Award recipient Jack Hanson, who empowers local leaders to drive bold climate action and build a fossil-free future through Run On Climate.

Von Wong's Skull Of Satoshi

Meet the 11-foot skull that Young Leaders Award recipient Von Wong built to terminate Bitcoin’s impact on climate change.

Walk With Us

With eight billion people on the planet deserving a quality life, we must reinvent how we live - our endless cycle of hyper-consumption with a use, trash, repeat mentality must be challenged.

Walking With - Carlos Curbelo

A podcast to amplify the voices of passionate leaders who are reimagining our connection with Earth.

Walking With - Dr. Robert Davies

A podcast to amplify the voices of passionate leaders who are reimagining our connection with the Earth.

Walking With - Joel David Moore

A podcast to amplify the voices of passionate leaders who are reimagining our connection with Earth.

Walking With - Pablos Holman

A podcast to amplify the voices of passionate leaders who are reimagining our connection with the Earth.

Walking With - Rollie Williams

A podcast to amplify the voices of passionate leaders who are reimagining our connection with Earth.

Walking With - Tighe Brown

A podcast to amplify the voices of passionate leaders who are reimagining our connection with the Earth.

We're Deep Frying The Rainforest

Young Leaders Award winner Rollie Williams digs into the truth behind the products we use and exposes the destructive tactics big corporations use to make them.

Young Leaders Award Inaugural Cohort Retreat

The Young Leaders Award is a year-long program that supports passionate, young leaders who are vital agents of change and innovators of solutions for our planet.

Young Leaders Award Recipients

On behalf of the entire Walking Softer team and the nominating organizations, we would like to congratulate the Young Leaders Award recipients.

Young Leaders Award Recipients, Cohort 2

On behalf of the entire Walking Softer team and the nominating organizations, we would like to congratulate our second cohort's Young Leaders Award recipients.

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